In the heart of the capital of a nation founded on social equality ideals, the commercial arm has opened a conspicuous capitalist temple
"La Manzana" has five stories and since its inauguration it has become a sociocultural phenomenon
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Only 1 out of 10 Cubans can afford to buy here, according to Rodolfo Hernández Torres, a 71 year-old retired mechanical-electronic engineer
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"La Manzana" de Gómez Kempinski will be the first five stars hotel to open on the island and the important brands sold in the mall reinforce the idea of luxury
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"It's a very exceptional place, nice," says 24-year-old Méndez. "It's something we haven't seen before."
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Some Cubans see the new shopping center as evidence that the country knows it has to open to foreign wealth
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Most Cubans lack the money to afford such luxury items
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A Bulgari wristwatch costs USD$10,200
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A Canon EOS camera costs USD$7,542
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"It was a great letdown," comments Jeannie Goldstein, who works in Chicago and came for her first visit to Cuba. "I came here to get away from these things," she added. "This is a manifestation of American wealth and values."