Specialized Bicycles
is a United States-based company that designs, manufactures and sells bicycles , accessories. and gear.
The brand focuses on the needs of riders and on presenting innovating new products and bicycles . Moreover, the brand is striving to become a sustainable company , create a safe environment for their employees and respect their human rights , reduce its impact in the environment , among other progressive actions.
And now, the U.S. company has collaborated with a Mexican designer, Ivan Octavio , to create a gear collection to celebrate Mexico and its culture .
The Mexican Pride Collection celebrates Mexican folklore and culture through vibrant colors, pre-colonial motifs, forms , and symbols .
The first design has green, white, and red panels and pays homage to the Mexican flag . The second design was inspired by a Mayan legend that said that when warriors wore the jaguar's skin , they became braver. Lastly, the third design is reminiscent of the Alebríjes , imaginary creatures that are both fantastical and colorful .
This is the first time Specialized has collaborated with a Mexican designer or launched special products for Mexican riders .
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