The market research firm Kantar Worldpanel México has claimed that 73% of Mexican households will go for salty snacks during the broadcasts of the 2018 FIFA World Cup Russia , while 63% will choose sodas and 47% beer .
“This year, Mexicans will be conditioned by the different time zones with the host but despite all this, markers show that it's never too early for a snack, including a healthy one,” said the company during a statement.
The two main broadcast schedules for the World Cup in Mexico will be 10:00 and 13:00 hours (GMT- 5) , matching consumption with breakfast and lunch.
Kantar surveyed 1,486 Mexicans at a national scale with multiple-choice questions to know which food they prefer to eat during the World Cup broadcasts. The company also found out that 9 out of 10 Mexicans plan to watch the Cup and that, in that same ratio, fans intend to watch the games on TV, while 25% will be doing so online.
Other foods mentioned but with less frequency were pizza, fruit, sandwiches, tacos, candy, and others.
Kandar also informed that 86% of fans will be able to support Mexico's National Football Team on weekends while 72% plan to do so on working days.
“Although TV is the mean media to watch the Cup during breakfast, lunch, and dinner, connectivity will play a key role since social networks will play a very important role. Four out of 10 prefer Facebook to follow the matches on their way to work or school, while the other alternative is YouTube for 3 out of 10 Mexicans,” the firm reported.
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