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Puebla
is a state that can boast about having granted denominations of origin (DO) for Talavera, vanilla, and now, mezcal .
Last Wednesday, the state presented the campaign “ Mezcal of Puebla ” to celebrate the Mexican Institute of Industrial Property (IMPI) granted last March the designation of origin certification to 116 municipalities in Puebla.
The campaign aims to promote the 37 brands of mezcal brewed in Puebla, the second state of the country with more communities included in this DO, according to Puebla's Governor José Antonio Gali Fayad.
The denomination of origin of mezcal currently includes Oaxaca, Guerrero, Michoacán, Durango, San Luis Potosí, Zacatecas, Tamaulipas, and Guanajuato.
The basis of an international contest to design a mezcal glass was also announced – $ 150, 000 MXN in total will be awarded to the first three places.
The Mezcal Route
During an interview, the Minister of Rural Development, Sustainability, and Land Management Rodrigo Riestra said the government is currently working on a project called “The Mezcal Route” in order to promote the region.
“We are planning to build an adequate infrastructure , offering different types of accommodation, guided tours, and gastronomy opportunities.”
As a part of this proposal, main local restaurants will now offer in their establishments “mezcal carts” so clients can choose from a wide range of products.
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