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Arab markets
are keenly eyeing Mexico in such an extent that Dünn Lightweight Architecture , a leading specialty fabric Architecture contractor located in Jalisco , west-central Mexico, was chosen to design, build, and install ceilings in the stadiums that Qatar is readying for the 2022 World Cup .
Dünn Lightweight Architecture is among the 34 Mexican companies that ProMéxico has helped to internationalize by providing financial support and global strategies .
Last October, Dünn Lightweight Architecture obtained a license from the Qatar Financial Center Authority to start installing the stadium ceilings by 2019 .
Mexico's Government is seeking to diversify markets as a result of the uncertainty generated by the renegotiation of the North American Free Trade Agreement ( NAFTA ) with top trading partners the Unitized States and Canada, said Paulo Carreño ProMéxico Director .
"ProMéxico has been consolidating its export diversification strategy meaning that we are boosting new markets without compromising traditional ones. In short, we are not cutting smaller slices, rather making a bigger cake.”
Projects promoted by ProMéxico in 2017 have increased 50% in Europe and Africa compared to 2013 figures, 31% in Latin America and the Caribbean , 20% in Asia , the Middle East and Oceania and 3% in North America , Paulo Careño disclosed.
Namely, the commercial exchange between Mexico and Qatar in 2016 represented USD$72 million , yet there was a deficit for Mexico since Mexico exports amounted to USD$ 18 million while Qatar exports reached USD$ 54 million .
ProMéxico forecasts a great opportunity for other Mexican companies in Arab markets, thus it actively promotes project exportation.
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