On Monday, Mexico’s data protection body said it had opened an investigation into whether companies possibly linked to political consultancy Cambridge Analytica broke the country’s data protection laws .
Mexico’s National Institute for Transparency, Access to Information and Personal Data Protection
( INAI ) said it was looking at Mexican companies that worked with cellphone app Pig.gi , which gives users free top-ups in exchange for receiving ads and completing surveys.
The app cut ties with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing data to target U.S. and British voters in recent elections.
Pig.gi, which has 1 million downloads in Mexico and Colombia combined, said it had shared results of two election polls of Mexican users with the consultancy and other partners.
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