Sponsored by Coca-Cola Mexico , the Meme Museum is a cultural space that is only available from December 7 to 9 in Mexico City . It features the most popular memes that have circulated through social media in the past few years and offers a reinterpretation by Mexican artists such as Rilke, Odette Paz, Javier Gómez Fernández, and Ocote .
The meme curator Eduardo Granja , from the famous Mexican web page Memelas de Orizaba , helped in bringing the project to life. Granja was in charge of the meme selection and will be present at the venue for the next few days to clarify any doubts from attendants.
During a press conference at the museum, located in the Roma neighborhood , he claimed that memes were a part of everyday life for all people, which is why the cultural collaboration is not only dedicated to the creation of memes, but also to their analysis.
“When they told me that they were making a meme museum, it got me thinking that memes have been a trend for approximately 10 years . They have been booming in social media for 10 years, more or less since Twitter became a thing between 2007 and 2008 ,” he commented.
He considered that it was time to look back and analyze some of the most important moments of the meme trend and their function in society.
“Many of the images that have been reinvented show situations that we can all relate to. People are really in for a surprise; the art pieces are amazing and challenge viewers to reinterpret what they see,” he stated.
The museum has an entire section under the “Classics” label, featuring well known memes that have transcended history. In the second floor of the venue, there are rooms with labels such as “Love,” “Friendzone,” and “Geeks.”
For her part, the Grouper Manager of Fruit Drinks at Coca-Cola Mexico , Elena de la Lanza , explained that each room features a type of soda from the brand. The Fanta room is all about fun and creativity, for instance. She stated that the company had aimed to provide a different experience beyond soda consumption, though during the executive meeting, they started talking about memes and how they related to creativity.
“Through this Meme Museum, we want to be able to share more information regarding this cultural phenomenon that has become a part of our daily life, but it is also meant to be fun for audiences,” she stated.
She acknowledged that, though the museum was at the experimental phase, the company has envisaged the possibility of extending the date beyond this weekend for people to keep attending the museum for free, from 11:00 AM to 20:00 PM .
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