There is no doubt that Mexico loves beer . Although Mexico produces excellent wines and fantastic spirits , for many Mexicans beer is their go-to drink: it is the fans favorite for parties, meetings, and makes the best partner for snacks. It is simple, democratic – because there is one to suit all tastes – but in short, beer is love.
Beer has been produced in Mexico for over 125 years , and we are sure it still has many more to come. An example of this is Impetuosa , a hoppy lager beer created by over 40 women from 35 independent Mexican breweries at Cervecería de Colima in El Trapiche, Cuauhtémoc, Colima.
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This special edition hoppy lager made by women will launch next March 7 in the framework of the International Women's Day that takes place every March 8 to commemorate the effort and dedication of those women who have generated change.
Profits from this beer will be donated to civil associations , NGOs , and collectives that promote the participation and professional development of Mexican women .
The women who brewed this beer come from different parts of Mexico including Colima , Cabo San Lucas , Mexico City , Ciudad Juárez , Ajijic , San Sebastián del Oeste , Guadalajara , Michoacán , Querétaro , Puebla , and Oaxaca .
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There were also two collectives of women in the beer world: Female Beer Tasters in Mexico an NGO created in 2012 that promotes the culture , appreciation , and consumption of good beer between women . Until now, it has over 2,000 members with representatives and coordinators in 15 cities in Mexico and San Diego, California , where they organize parallel activities that promote beer culture .
Likewise, Adelitas Cerveceras is a collective of 130 Mexican women who, since April 2019 , promote in a comprehensive way the participation of women in the beer industry through a support and career network.
The design of the label was in charge of María Echevarría , a visual artist from Mexico City who lives in Los Cabos.
Impetuosa is now available in Cervecería de Colima's online store and in several other stores in Mexico .
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