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In the context of Mexico’s government transition and the renegotiation of the North American Free Trade Agreement (NAFTA) , the Heineken brewery continues to see Mexico as a potential investment destination.
The vice president of Heineken’s Corporate Affairs, Marco Mascarúa , told Notimex that the industry had experienced a considerable growth in recent years. "It's been an interesting year ( 2018 ), we want to keep betting on Mexico, we continue to believe in Mexico's potential as an investment destination."
Regarding the Latin American country’s relationship with the United States, he considered that Mexican beers were very attractive in that country and would continue to be in the near future, as long as there is no impact on the beer industry in the mid to long term.
"The industry is growing, the industry is dynamic, the industry is bringing more innovations, we are betting on Mexico as a very attractive place to continue growing and continue doing interesting things," he stressed.
According to Euromonitor , the beer market in Mexico reached a value of 21 thousand 587.8 million dollars in 2017 , where Heineken was positioned as the second player, with a participation of 40.4 percent ; behind Grupo Modelo, with 57.3 percent .
Cerveceros de México
pointed out that in the first six months of the year, the country's production was of 59 million hectoliters , representing a 13% growth over the same period of 2017 , when 52.5 million hectoliters were reported .
The Chamber noted that, in terms of exports, the country had reached a figure of 19.4 million hectoliters in the first semester of 2018 , which represented a growth of 15 percent .
Exports favored the trade balance in the first six months to reach a surplus of two thousand 100 million dollars , that is, 15 percent more .
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