Alejandrina Guzmán, Joaquín “El Chapo” Guzmán's daughter , has handed out aid boxes with the name and image of the infamous drug lord to elderly people who are isolated at their houses to prevent COVID-19 infections in the Mexican city of Guadalajara.
At least 480 boxes of food and hygiene products have been distributed since April 13 in poor neighborhoods across Guadalajara , Mexico's second-largest city.
The boxes were distributed by workers of the clothing brand El Chapo 701 , a company owned by Alejandrina Guzmán and with which she has sought to extol the story and image of her father.
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“The intention is to give a little help to the less fortunate people at a difficult time for Mexican society,” Julio Campos , president of the company, told EFE on Thursday.
“It's something that we must provide as human beings; if something hurts us as a society it's social decomposition , and this is an action that must be generated by the uncertainty that there is someone somewhere who actually wants to give support and help ,” he said.
The director said the delivery of the aid was to “tell people not to see us with this theme of organized crime, the figure of Don Joaquín as a drug trafficker .”
The boxes were aimed at people over 60 years of age who cannot fend for themselves or who cannot go out to work in order to eat, he said.
“They are 13 products from the basic food basket , which are meant to last for nearly a week; it is aimed at the elders specifically. We have asked on social media for people to refer us with that audience; we don't want to make mistakes by sending help where it is not needed,” he said in an interview.
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Campos said that the funding comes from the foundation created by El Chapo's daughter and from the profits generated by the company through selling clothes , accessories , leather goods , and alcoholic beverages .
“We are not doing a bad deed or misusing resources. On the contrary, we are very transparent ,” he said.
Items such as rice , sugar , beans , cookies , various types of soup paste , puree , oil , and toilet paper are part of this aid called “ Chapo Pantry ,” which is delivered in boxes with the Chapo 701 brand logo and a letter signed by Alejandrina.
“It is crucial for our Chapo 701 brand to be able to help all the less fortunate Mexicans; our elderly who have taught us a legacy of respect and traditions,” the letter said.
Some elderly people who must go out and sell products on the street have also been given sanitizing gel or cloth masks with the image of El Chapo .
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Campos thinks that the aid will go on for several days for he asserts they have received many requests in social media to help vulnerable people .
On early April, media outlets reported that alleged members of the Jalisco New Generation Cartel gave away aid boxes to people who cannot leave their houses in Jalisco's east coast on behalf of its leader Nemesio Oseguera Cervantes “El Mencho.”
Guzmán Loera's image is now part of the cultural imaginary of Mexicans and it has been exploited in TV series and with the commercialization of different products.
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