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Beauty brand launches collection inspired by Frida Kahlo

The Frida Kahlo collection sold out a few hours after its launch

Frida claimed that, unlike the surrealist painters, she did not paint her dreams but rather, her reality - Photo: Nickolas Muray
12/07/2020 |09:02
Redacción El Universal
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British beauty brand Spectrum has launched a new makeup collection inspired by , one of the most iconic and popular Mexican artists of all time.

According to the brand, the sold-out collection was “inspired by the artist herself, the Frida Kahlo collection features bold blue tones symbolic of her 'Blue House' and features a quote throughout that reads 'I am my own muse', encouraging us all to celebrate our own individual beauty and creativity. We should all be a little more Frida.”

The British brand also emphasized Kahlo’s personality and added that “She teaches how to embrace values, passion, mission, vision, and strengths. And most importantly of all, be you and don't be afraid to be different.”

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The collection includes a 7 piece brush set, a two-piece sponge set, a Kabuki Brush, and a make-up bag. All the products are vegan and cruelty-free.

The price range for the Frida Kahlo collection is between MXN 365 and MXN 2,500.

Although the Spectrum x Frida Kahlo collection sold out a few hours after its launch, the brand has raised the possibility of a re-stock.

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Frida Kahlo

Magdalena Carmen Frida Kahlo Calderón was born on July 6, 1907, in Mexico City. She was the daughter of Wilhelm Kahlo, of Hungarian-German descent, and Matilde Calderón, a native of Oaxaca.

According to Hilda Trujillo, the director of the Frida Kahlo and Diego Rivera Museum, at the age of six, the artist “fell ill with polio, causing her right leg to remain shorter than the other, which resulted in bullying. However, this setback did not prevent her from being a curious and tenacious student.”

At the age of 18, on September 17, 1925, Frida was in a tragic accident. A streetcar crashed into the bus she was traveling in. Several bones were fractured and her spinal cord was also damaged. While she was immobilized for several months, Frida began to paint. Afterward, she formed relationships with several artists, including the photographer Tina Modotti and artist Diego Rivera.

After marrying muralist Diego Rivera, Frida lived in resided in Mexico City, Cuernavaca, Detroit, San Francisco, and New York.

She taught at La Esmeralda National School of Painting and Sculpture. Both in her work and her daily life –language, wardrobe, and household décor– Frida sought to salvage the roots of Mexican folk art, an interest that is reflected in all her work; for example, her attire or her self- portraits, as well as the simple and direct style characteristic of the ex-voto folk art she collected.

Frida claimed that, unlike the surrealist painters, she did not paint her dreams but rather, her reality. Outstanding in her work are the self-portraits influenced by the photographic portraiture style she learned from her father, Guillermo Kahlo.

Among the canvases that comprise the painter's oeuvre, some of the more famous are: The Two Fridas, Long Live Life!, A Few Little Pricks, The Broken Column, and Diego on my Mind.

Kahlo’s personality has been adopted as one of the banners of feminism , handicapped people, sexual freedom, and Mexican culture . Frida Kahlo has become a reference that surpasses the myth the painter created around herself.

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The Blue House, Frida's childhood home

Frida Kahlo’s creative universe was based at the famous Blue House, the place where she was born and where she died. Following her marriage to Diego Rivera, Frida lived in different places in Mexico City and abroad, but she always returned to her family home in Coyoacán.

Located in one of the oldest and most beautiful neighborhoods in Mexico City, the Blue House was made into a museum in 1958, four years after the death of the painter. Today it is one of the most popular museums in the capital.

Popularly known as the Casa Azul (the ‘Blue House’), the Museo Frida Kahlo preserves the personal objects that reveal the private universe of Mexico’s most celebrated artist.

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